Our Start
Hi, I’m Lauren—the owner, baker, and decorator behind Simply Sweets! Located in Hillsborough, NJ, we specialize in custom cakes for weddings and events, along with a weekend bakery open to everyone.
What began in 2015 as a small venture in my home kitchen quickly grew into a passion. After working out of a friend’s catering kitchen, I opened my very own bake shop in 2019, right here in my hometown.
Simply Sweets started as a dream of creating custom orders, but thanks to our amazing community, we’ve turned into a weekend favorite. Now, Saturdays and Sundays are the highlight of my week—I get to share my love for baking with all of you!
Thank you for being part of this sweet journey!
Our Promise
At Simply Sweets, it’s never just a cake. Each creation is a one-of-a-kind design, made with the finest ingredients to leave a lasting impression on your guests.
Every cake is baked from scratch and layered with our signature silky Swiss meringue buttercream. While our timeless yet modern designs may catch your eye, it’s the irresistible flavors that will keep you coming back.